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Shape Labs (WhatsApp Messaging)

Effective date: 14 Jan 2025
Who we are: Shape Labs (“we”, “us”) — Georgetown, Guyana
Website: shapelabs.gy • Email: privacy@shapelabs.gy • Phone/WhatsApp: +592-711-1959

We respect your privacy. This notice explains how we collect and use personal data when you message us on WhatsApp, place an order on our website (shapelabs.gy), or receive automated updates (order confirmations, delivery notices, invoices).

We comply with Guyana’s Data Protection Act No. 18 of 2023 (the “Act”).


1) What data we collect

  • Identity & contact: name, WhatsApp phone number, email, delivery address.
  • Order & payment: order ID, items, totals, payment status (e.g., MMG reference if you share it).
  • Messaging data: messages you send on WhatsApp, attachments (images/docs), our message templates, delivery/read status, timestamps, and technical metadata needed to deliver messages.
  • Sources: you (via WhatsApp or checkout), our store platform, and Meta’s WhatsApp Business Platform (Cloud API) for message delivery and status.

2) How we use your data (purposes & lawful bases)

  • Contract / pre-contract: take and fulfil your order; send order updates; provide customer support.
  • Legal obligations: invoicing, tax records, fraud prevention.
  • Legitimate interests: service quality (audit trail of messages), platform security (rate limits, abuse prevention).
  • Consent (where required): optional promotions on WhatsApp (rare — separate opt-in).

We do not sell your data.


3) WhatsApp Cloud API & cross-border transfers

We use the WhatsApp Business Platform (Cloud API) provided by Meta to send/receive WhatsApp messages and delivery receipts. This may involve international data transfers (e.g., to data centers outside Guyana). Where required by the Act, we rely on appropriate safeguards and contractual protections consistent with the Act’s principles.


4) Retention

  • Orders & invoices: kept for statutory record-keeping (typically 7 years).
  • WhatsApp conversation data: normally 12 months for support and proof of delivery, then securely deleted/anonymized.

5) Your rights (Guyana DPA 2023)

You may request access, correction, erasure, restriction, objection to certain processing, and data portability (where applicable).

To exercise your rights, contact us at privacy@shapelabs.gy

You may also lodge a complaint with Guyana’s data protection authority.


6) Sharing

We share data only with:

  • Ecwid (store/order management)
  • Meta (WhatsApp Cloud API) for message delivery/status
  • Email/SMS providers (if you opt into those)
  • Accounting/tax partners (invoicing/compliance)
  • IT/security vendors for hosting/backup/monitoring

All vendors are bound by contracts and security obligations consistent with the Act and WhatsApp Business Policies.


7) Security

We apply organizational and technical measures: access controls, least-privilege accounts, TLS in transit, encryption at rest where supported, audit logs, and regular key/token rotation.


8) Children

Our products and WhatsApp channel are intended for adults. If you believe a minor has provided data, contact us to delete it.


9) Marketing on WhatsApp

We primarily send transactional messages (UTILITY templates). Promotional messages, if any, are sent only with your prior consent and can be stopped at any time by replying STOP or contacting us. We follow WhatsApp’s Business Messaging Policy.


10) How to contact us

Data & privacy contact: Deson Alleyne

Email: privacy@shapelabs.gy

Phone/WhatsApp: +592-711-1959

Postal: Georgetown, Guyana


11) Changes to this notice

We’ll update this page when our practices or legal requirements change and note the “Effective date” above.

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